Hi! I am a Senior UX Designer, mentor, and UX lecturer

About me

I have over 8 years of experience designing digital products for companies in the US, Mexico, Colombia, Australia, and Thailand, across several industries such as e-commerce, fintech, entertainment, insurance, sports, and news.

I enjoy the whole process of creating meaningful products and improving the user experience, while still helping small and big companies to reach their business goals.

I am currently based in Guadalajara, Mexico, but I am looking for my next big adventure abroad. I have a big love for traveling, sitcoms, and more recently plant-based dishes.

Work experience


Currently I am working as a Product Designer at Etsy.
I have collaborated with internal and external teams to create internal and client facing websites and apps. Some of the projects I have recently participated are Chase Center, Coppel, and Propio. For the (almost) past 4 years I have been a researcher, product designer, lecturer, and mentor.


Worked as a contractor for BBVA, helped the Global Markets department to create their new web-based app but mostly to streamline their internal processes.


Designed interfaces for TV, and mobile apps. Responsible for the design of Totalplay application for Android devices.

Some brands I have worked with:

AirAsia, Coca Cola, Etsy, National Geographic, Golden State Warriors, HDI, True Corporation, Rappi, Totalplay, BBVA, Coppel, and Taste Australia.


Business Discovery
Wizeline UX certification
Content creator, Jun 2021

Experience Canvas Framework
Wizeline UX sessions Vietnam
Lecturer, Nov 2019

User research: Interviews
Wizeline UX sessions
Lecturer, Sep 2019

Designing for bots
Mentor, Feb 2019

Designing conversations
Wizeline Hackathon
Lecturer, Oct 2018

Design sprint
Lecturer, Sep 2018

2021, Ivonne Diaz